Don’t get me wrong, I love me some intricate details on a wedding gown. Three dimensional fabric flowers, intricate ruching, playful ruffles…love it all. And I really DO want to love this Vera Wang dress with its decadent layer upon layer of fabric details.
But try as I might, I can’t get over the feeling that it’s wearing the model rather than the other way around. Presumably someone out there can pull this off but I don’t know…it just seems so overwhelming in this image. Just me?
…and on an unrelated note, why is the Vera Wang website going out of its way to be so user un-friendly? Yes she’s an icon, dresses speak for themselves, yadda yadda yadda but why the need to block prospective brides from getting any info on her lovely dresses without first creating a user account?
I mean I know the reason (lead generation, market research, etc), but unfortunately the site is failing to provide any really useful information on what most site visitors are surely there for – more detailed images and information on the latest season’s designs. This despite the fact that it’s the first stop for anyone who’s fallen in love with her gowns after seeing them in her multimillion dollar ad campaign. Seems a little silly to hold this information hostage from prospective customers on your own site when you can get price info, fabric construction and more detailed pictures via Style Me Pretty’s Look Book (incidentally I do think it looks eminently more wearble in this image).
…someone help me off this soapbox?






I think the dress is quite romantic, but would swamp someone with a petite frame, like me. Would definitely only look good on certain body types (specifically taller ones).
I couldn’t agree more! Perhaps if that top ruffle wasn’t there and we could see a little more of her figure? Of course, then she’d look like those barbie cakes.
I agree…that top ruffle is not helping matters. I would love to see this dress on a real bride. I bet it looks infinitely better.
We LOVE this gown! As an insider, we can tell you that the bow around her waist is actually a removable bow. Without it, the bodice is so clean and soft around the face and the drama and romance of the tiered layers is left to the skirt. We did love the bow for the runway, but for a real bride, we think it is best with a soft grosgrain ribbon at the waist.
As for her website, the way they have it set up, they actually are able to get quite a lot of information from their prospective brides. For those truly interested in purchasing a Vera Wang gown, signing into the site is not going to stop them. However, for those who wish to view her dresses in a simpler manner, we suggest Brides.com.
Vera Wang has always been guarded about her designs and we understand why. She is a major player in the fashion industry as well as bridal. She was one of the first designers to bring fashion to the bridal gown. Part of her esteem-and her website-is that her gowns are a luxury item and I think she is okay with not being readily available to all who come calling.
Thank you so much ladies for stopping by with more information and a great perspective! I love the dialog!
[...] Yesterday I posted my thoughts on the Vera Wang “Diana” dress, spawned by the ad I saw featuring this design in the latest issue of Town & Country Weddings magazine. The overall consensus seemed to be that while the dress has a very decadent quality to it, there’s just a little too much going on overall for it to be all that wearable by your average bride. [...]